Digital marketing is important for all businesses, big and small. It has an incredible impact on customer interactions, habits, and even lifestyle. Social media and other digital platforms have enabled easy and instant communication between businesses and their target market. The best part is, it can help to connect you with a global market.
Few forms of marketing are as effective as digital marketing. So if your company isn’t fully embracing the digital age, it’s time to make some changes. Here are the top digital marketing strategies that you should be implementing if you want your small business to thrive.
1. Social Media Marketing
Social media is valuable for businesses of any size and in any industry. If you’re not optimizing social media platforms, you’re missing on a fast, inexpensive, and effective way to reach almost half the world’s population. Research suggests that people spend an average of 135 minutes on social networks each day. And, they don’t just use social media to connect with friends and family. They also use it to research products and services and connect with brands they love. Social media gives you the opportunity to connect with fans and will ensure that your brand is the one that comes to mind when they are looking for a certain product or service. It’s also another means of offering customer service and addressing complaints.
2. Content Marketing Strategy
A content marketing strategy focuses on the planning, creation, delivery, and monitoring of content. Content not only includes the words on a page, it’s also the images and multimedia used. For small businesses, content marketing is used to increase brand awareness, search engine authority, and reach. It’s a long-term strategy that uses content including articles, blogs, social media, and more, to build a stronger relationship with the target market, captures their attention, improves engagement, and improves brand recall. By making your brand an authoritative resource on topics that are important to your target market, it’s more likely that your business will be discovered by the right people.
3. Search Engine Marketing
One of the most effective ways that small businesses can compete with larger organizations is through generating more organic traffic. Search engines are undoubtedly the most used online tools for finding new information. Thus, having your website listed can be instrumental in helping you to market your small business. The key is to have your website rank high in Google searchers. If you know nothing about SEM, it might be worth hiring a professional firm that can offer you all the necessary SEO services. Properly implemented SEO strategies will ensure that your page shows up on the first page of Google which means that people will find you more easily.
4. Email Marketing
Email marketing is crucial to small businesses. It can help you build better customer relationships and a stronger brand that will help you keep growing. Whether you’re running an online shop or small business website, email is a great way to retain existing customers and one of the best ways to convert new visitors into customers. Email marketing is an excellent way to build credibility with your audience by staying in contact with customers and keeping them up to date about your business. It’s also a great way to develop your brand because it gives you a direct channel to customers’ (or potential customers) email inboxes.
5. Local Search Marketing
Having a local search marketing strategy in place will help your small business to outrank competitors in your area. It’s a strategy built around attracting nearby customers to your business and is crucial for all small businesses with a physical address. Local search marketing is linked to SEO but the aim is to get a high Google ranking in searches in your area specifically. Local businesses have a better chance at ranking higher locally than nationwide companies – which means that it’s an extremely valuable marketing strategy.
6. Affiliate Marketing
Affiliate marketing can be particularly valuable for small businesses. It can be applied to any niche or field of business and is very cost-effective. It’s a performance-based method of marketing which means that businesses pay for results rather than direct advertising. Affiliate marketing means you don’t have to spend a lot of money to get the word out about your business. Now more than ever, customers look to social media before making buying decisions. Affiliates who have built a relationship with their audience are trusted by them. Thus, when they “advertise” an affiliate product, the brand gains a lot of credibility from a new potential customer base.
Having a solid digital marketing strategy in place is a lot more critical than many brands realize. It’s an actionable plan for success, and without one, it isn’t easy to find direction. You can decide which social media channels you want to use and which fits the best for your business but without a clear strategy, direction and content plan, you will waste your money and time. Make sure you tick the above list and optimize your online presence.